To kick off Season 2 of 'What About The Music,' SoStereo Co-Founder Beto Azout speaks with Hunter Hampton and Jeph Burton, Group Creative Directors at Johannes Leonardo. With an extensive background in the music-for-advertising industry, Hunter & Jeph share key insights on the impact of music on film.
Johannes Leonardo's Group Creative Directors Jeph Burton and Hunter Hampton join us to kick off Season 2 of 'What About The Music'. Together with SoStereo Co-Founder Beto Azout, they discuss their background in music-heavy campaigns, such as the recently launched 'La Dolce Velveeta' and Instagram's 'Yours To Make.'
Episode Highlights:
04:05: Hunter & Jeph expand on their typical approach to work
06:16 - Jeph shares their unique approach to Instagram's 'Yours To Make' campaign
13:33 - Hunter discusses the perks of working with independent artists
17:46 - Hunter & Jeph review their emotional response to the music used in the 'La Dolce Velveeta' campaign
More on SoStereo:
SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com