In this episode, SoStereo founder Beto Azout sits down with Matt Heath, co-founder and creative at Partyland, to explore the power of sound and the art of original music in advertising. Matt shares insights from standout campaigns produced by his agency, revealing how custom-composed music shapes emotion, storytelling, and brand identity. Together, they dive into why the right sound isn’t just a finishing touch, but actually the heartbeat of a great spot. sostereo.com